Customers with disabilities and their families, friends and associates represent a trillion dollar market segment. They, like other market segments, purchase products and services from companies that best meet their needs. A large number of Americans also say they prefer to patronize businesses that hire people with disabilities. Increase your opportunity to gain a lasting customer base.

Capitalizing on New Market Opportunities
· Mirror the market to attract wider customer base
· Increase your market share
Developing New Products and Services
· Respond to marketplace needs
· Lead your market
Increase profitability

Labels: customers, Marketing, segment