Monday, January 24, 2011

What Can YOU Do? – Campaign Showcases Diverse Talents and Skills of People with Disabilities

Every day, people with disabilities add value to America’s workplaces – and, now, they can inform employers and others about their talents, abilities and employment success through a new Web site and public education campaign.

The Campaign for Disability Employment, a newly-formed collaborative of leading disability and business organizations, has launched What Can YOU Do?, a national effort designed to promote the hiring, retention and advancement of people with disabilities and dispel negative stereotypes about disability and employment.

It’s easy for people with disabilities, and others, to participate in the Campaign and drive positive change. For example, the Campaign’s Web site,, offers users the chance to learn, express their commitment to disability employment efforts and share their employment experiences. A micro-blog interface on the site invites people with disabilities to help educate employers and others about their diverse talents and skills by sharing what they “can do” at work.

The site also features grassroots tools and tangible ideas for supporting the Campaign’s goals, as well as video public service announcements (PSAs) that challenge assumptions about people with disabilities and employment. Included in the video library is the Campaign’s flagship “I Can” PSA, intended for nationwide television broadcast, and "Meet Sue", winner of the What Can YOU Do? Video Contest, which invited aspiring filmmakers to produce their own videos in support of the Campaign’s goals.

The Campaign for Disability Employment seeks to promote positive employment outcomes for people with disabilities by encouraging employers, and others, to recognize the value and talent that people with disabilities bring to the workplace, as well as the dividend to be realized by fully including people with disabilities at work. The Campaign is a collaborative effort between the American Association of People with Disabilities (AAPD); National Business and Disability Council (NBDC); National Council of La Raza (NCLR); National Gay and Lesbian Chamber of Commerce (NGLCC); Society for Human Resource Management (SHRM); Special Olympics (SO); and the U.S. Business Leadership Network (USBLN). The Campaign is funded by the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP), receives technical assistance from the Job Accommodation Network (JAN) and is supported by the Disability Policy Research Center (DPRC) at West Virginia University. For more information, visit

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