Monday, January 3, 2011

What Can YOU Do? – New Campaign Challenges Public to Improve Disability Employment Landscape

The Campaign for Disability Employment, a newly-formed collaborative of leading disability and business organizations, has launched What Can YOU Do? – a national effort designed to promote positive employment outcomes and increase employment opportunities for people with disabilities.

Every day, people with disabilities can and do add value to America’s workplaces. However, in both good economic times and bad, people with disabilities have far fewer job opportunities than the general population. Inspired to change these realities, the Campaign for Disability Employment’s What Can YOU Do? effort aims to promote the hiring, retention and advancement of people with disabilities and dispel negative stereotypes about disability and employment.

Several unique tools characterize the What Can YOU DO? public outreach initiative, including the Campaign’s Web site,, which offers users the chance to learn, express their commitment to disability employment efforts and share what they “can do.” The site also features grassroots tools and tangible ideas for supporting the Campaign’s goals, as well as video public service announcements (PSAs) that challenge assumptions about people with disabilities and employment. Included in the video library is the Campaign’s flagship “I Can” PSA, intended for nationwide television broadcast, and "Meet Sue," winner of the What Can YOU Do? Video Contest, which invited aspiring filmmakers to produce their own videos in support of the Campaign’s goals.

“We are thrilled that so many individuals and organizations are taking part in the Campaign for Disability Employment’s effort to advance America’s promise of opportunity for all,” said Louis Orslene, co-director of the Job Accommodation Network (JAN). “Together, we can drive positive change by illustrating that at work, it’s what people CAN do that matters.”

About the Campaign for Disability Employment
The Campaign for Disability Employment seeks to promote positive employment outcomes for people with disabilities by encouraging employers, and others, to recognize the value and talent that people with disabilities bring to the workplace, as well as the dividend to be realized by fully including people with disabilities at work. The Campaign is a collaborative effort between the American Association of People with Disabilities (AAPD); National Business and Disability Council (NBDC); National Council of La Raza (NCLR); National Gay and Lesbian Chamber of Commerce (NGLCC); Society for Human Resource Management (SHRM); Special Olympics (SO); and the U.S. Business Leadership Network (USBLN). The Campaign is funded by the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP), receives technical assistance from the Job Accommodation Network (JAN) and is supported by the Disability Policy Research Center (DPRC) at West Virginia University. For more information, visit

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